Why is a Trademark Important to Your Business?

Importance of Trademark Registration

A Trademark (TM) or Service Mark (SM) is one of the vital and very significant intellectual property assets of your company or firm, regardless of the economic field you are ever engaged in. In general, the prime functions of a trademark or service mark are the following:

Ø  Distinguishing any product or service of your company in the concerned marketplace

Ø  Reflecting the vision and reputation of your company/firm

Ø  Advertising the related product/service

Ø  Establishing publicity and popularity of your product/service in the relevant jurisdictional market

Ø  And, offering a variety of legal authorities and rights for smooth, profitable, and secure running of the business of your goods or product 

Here, it must be noted that only a duly registered trademark or service mark offers all above-specified advantages, in addition to fortifying your exclusive legal ownership over the trademark/service mark (referred to as ‘mark’, thenceforth).  Any unregistered mark cannot perform these functions and is quite insecure and vulnerable to misuse or infringement by other companies. Hence, registering a mark is strongly advisable in the concerned country. 

To be readily registrable, a mark must be indubitably unique, besides being scintillating and imaginative/visionary. These qualities of a mark are ascertained through the nationwide trademark search across all relevant trademark databases, after creation of the mark. Only then, recommended is filing the application for trademark registration services with the proper office of Trademark Registry.

Our Delhi-based IPR law firm of nationwide and international prominence essentially extends the full-range of legal services ever associated with the goods and services classified under all 45 classes of the Nice Classification. All major categories of intellectual property are adeptly served by our veteran and innovative trademark/IPR lawyers and litigators in India and abroad. Apart from trademark registration, other tasks covered by ours range of trademark processes are the following:

Trademark renewal, trademark opposition, trademark prosecution, trademark watch and monitoring, and trademark infringement litigation. Today, these services are executed as per the new Indian Trade Marks Rules of 2017, and the extant Trade Marks Act, 1999 (including all amendments made thereto so far). 

All five regional offices of trademark registry are served by our IPR lawyers, which are located in Mumbai, Kolkata, Chennai, New Delhi, and Ahmedabad. And, at the international levels worldwide, ours these services are available under TRIPS Agreement of WTO, Paris Convention, European Union Trademark (EU TM), and the Madrid Protocol of WIPO.

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