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| Trademark Portfolio Management |
Trademark Portfolio
Management is defined as the process of complete and proper management of the
trademark application. This includes docketing of the filed applications,
keeping track of deadline, informing the client with updates, coordinating with
attorneys, ensuring proper registration as well as renewal process.
The right management of
the trademark portfolio is very essential as it assists in improving your
company efficiency and provides extra edge from others in the marketplace. The trademark can be for anything like a
business name, logo, slogan, etc. but its details have to be managed
professionally.
Process
of trademark portfolio management
There are some common
methods and tools for effective management for different businesses:
- Analyzing and acquisition of data· Data mining and creation of a database for
- storage of information
- Efficient communication in legal, business, technical and other teams
Importance
of trademark portfolio management
It is very important
for efficient management of trademark portfolio for the following reasons:
- The fast advancement of technology
- The increased competitiveness in the market
- High reach of the technological arena
- The presence of huge amount of trademark related data
The trademark portfolio
managements is highly useful asset for a company. It is an intangible asset of
the company. It comprises:
- Trademark
- Logo
- Brand
- Slogan
- Graphics
- Name
A business owner fully
understands the importance of getting the best returns on investment. Hence,
the ROI on the products or services of a company cannot be overlooked. Thus,
management of your trademark portfolio is as important as managing the business
for its smooth functioning and getting profits. The proper management of
trademark keeps a track of all the data related to trademark, you are updated
with the application process for multiple trademarks, also you are never behind
on due dates.
To make your trademark
portfolio stand out without giving your complete attention is impossible. But
with able assistance of a strong legal team, it is now easy. Get the best for
your company with trademark portfolio management services by legal firm at the most reasonable prices. They are
genuine and reliable, and the lawyers are highly expert with years of
experience. taking legal assistance is highly advisable for soaring high
profits and exponential growth of company.
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