Trademark is a type of
intellectual property can be a symbol, word, or words legally registered to use
as representing a company or product. It also identity the company or product
of a particular brand. Here it is important that when a trademark is used to
identify services are called service mark. Since, trademark is important to
protect the value of brand, therefore monitoring trademark becomes very
important.
Trademark registration is
important to protect the mark; but only registration of trademark is not enough
to protect the value of mark. It is very important to know that what is
happening around you. It is an important duty of trademark owners to monitor
their trademark throughout the year and 24X7 to protect their brand from
unauthorized uses. If value of mark is not policed properly can be causes of
heavy loss of brand value.
Companies hire legal firm to
monitor or watch the trademark or service mark throughout the year. Legal firm perform
many important duties in trademark monitoring process.
Legal firm monitor the
unauthorized uses of trademark or uses of similar marks. Also, since trademark
rights are territorial basis; therefore first of all legal firms know the
territory to conduct the trademark monitoring. They also set up a Google Alert
for your trademark to get alert about any misuses on web. If legal firms find
any misuses of mark then they take required measures such as sending a cease or
desist letter to the infringers and further legal action as per requirements.
No comments:
Post a Comment