How Brand Registration is Beneficial for your Business

Brand Registration

The brand name of a company is known as a trademark in the legal context. The trademark of a company is a unique mark, symbol, word, name, number or combination of these, which can be represented graphically. To enforce sole authority on the trademark, it is mandatory to do the trademark or brand registration for the products or services offered by the company.

Advantages of Trademark Registration:

The trademark registration of a company offers numerous benefits to a company. Some key highlights are listed below:

·       Exclusive Rights: 

   The registered trademark provides an exclusive right of the company over the given brand. It is applicable for all the products falling under any of the 45 classes they have applied. They also have the authority to stop anyone else from illegal usage of the trademark, within the same category. 

·         Builds trust and goodwill: 

When your product or service has trademark registration, it establishes an image of high quality. This, in turn, creates confidence and goodwill of the company products, in the market. It is very beneficial in retaining loyal customers who would deliberately opt for your brand.

·         Differentiates Product: 

With the trademark of the product or service, it is easy for the clients to pinpoint your product among other similar products in the market. It not only acts as a commercial tool for the company but also cut through the high competition. The distinct brand name communicates the vision and distinctive characteristic of the company.

·         Creation of Asset: 

A registered trademark is an intangible asset of the company. It is an intellectual property of the organization, which can be sold, assigned, franchised or commercially contracted by the owner.

·         Use of ® symbol: 

After the brand registration process is complete, a certificate is issued in the name of the company. Now onward, the company has the rights to use the ® symbol for the product or services provided by them. This is exclusive to any usage or rights attached to the products of the company. 

·         Protection against infringement: 

The registration of the trademark strictly prevents the use of your brand by other companies. Still, if someone misuses the trademark of the company or uses it without the approval of the owner, then the owner can take strict legal action against them.

·         Protection for 10 Years at low cost: 

The maintenance cost of a company is meagre, and after the registration, the company has to pay a nominal maintenance and renewal cost. The company has to pay the price after ten years of the date of trademark registration.

·         Global Trademark Registration: 

The companies that wish to expand their company outside of India, they will have to get the trademark registration of that country. For this purpose, trademark registration in India acts as a base and goodwill for application in the other country.

The entire process of the registration is very complex and often confusing; hence it is advisable to take brand registration services offered by a law firm in India. These legal firms have intellectual and experienced lawyers, who expertly handle the registration process. Thus, they save the time and effort of the business owners with reasonable packages.

To get more information on Brand Name Registration in India and other Trademark Services Please drop your query at: Contact@TrademarksIndia.net or make words with us at +91-8800-100-281